jenny

berglund

COACHING &
CONSULTING

WORK WITH ME

Change happens when we become more in tune with who we are,
not when we try to force and idealised version of what we think we should be

MY APPROACH

TRUTH

Get curious about what’s really going on
What are the stories we are telling ourselves that are getting in the way of us moving forward?
TRUST

Trusting ourselves and trusting each other
How can we let go of control and judgement to embrace a courageous vulnerability?
TRANSFORMATION

Focus on forward action
How can we apply purpose and perspective to the challenges ahead?

WORK WITH ME

COACHING PACKAGES

Unlocking purpose and potential
Purpose coaching
We’ll work together to decide what’s important and decide where you want to go.
My style is both nurturing and challenging; I apply executive coaching rigour to ensure you always come away with a tangible plan but make sure we stay focussed on who you are in the fullest sense.
The result: Find more meaning and achieve your true potential.
Leadership coaching
Leaders within organisations are caught between a host opposing demands. You have to provide clear authoritative direction whilst being authentically open and vulnerable.
Together we will address your toughest leadership challenges, giving you a space to discuss options before taking action.
The result: You’ll identify and hone your own unique leadership style so that you can thrive as a leader, not just survive.
TEAM DEVELOPMENT
Humanising ways of working
Team coaching
What really shapes a healthy organisational culture is the the way that teams work together day to day.
I work with teams to build
- Open feedback and communication to drive learning and improvement
- Behaviours that encourage trust and autonomy so each team member has a clear role and the opportunity to grow
- Tactics to manage workflows to avoid burnout, stress and toxicity
The work is centred around a live challenge that the team are already focussing on so updated ways of working are applied to the work at hand. This is not a philosophical exercise!
The result: High-trust, high-truth teams who can overcome the toughest of challenges together
STRATEGY FACILITATION

Navigating uncertain times
Workshop facilitation
Sometime having an external point of view is critical to being able to to see the bigger picture.
Whether you are unsure of the next phase or need to drive growth, I work with you to define the strategy to set you up for what’s next.
I provide inspiration and facilitation so that you can tackle your live business challenges.
At the end of our work together, you will not only have a clear roadmap for the future, but also the momentum to take action.
My specialisms are mission setting, business planning, change strategy and brand storytelling.
The result: More focus, clarity and momentum

Find Out More

About

Jenny Berglund

I have advised businesses on strategy for over two decades. Across my career i’ve always been interested in uncovering deeper truths and effecting meaningful change.

I started my career with one of the big-four management consultancies working with multi-national clients. I learned that top down change programmes don’t work, because they treat businesses as predictable machines rather than the complex human ecosystems that they are.

Somewhat disillusioned I decided to affect change in the world in another way. I gained a masters degree in journalism and started making TV documentaries. There I learned the value of asking the challenging questions alongside the power of good storytelling.

I returned to the consulting world to apply these new research and storytelling skills to large-scale insight and innovation projects, working for a range of clients including Estée Lauder, Unilever and PepsiCo. I took a particular interest in tackling big questions like What’s the future of beauty? What is food culture? How can we avoid stereotypes in advertising?

At this point in my career I was leading large teams. I had to learn to trust and empower my teams more to become a better leader. I became fascinated in the complex inter dynamics of the workplace.

Since then I have made it my mission to help individuals and teams become more fulfilled and productive at work. I think the two things - purpose and productivity - go hand in hand. I have witnessed first hand the power of teams that truly trust each other.

I have trained as an accredited coach so that I can work with both individuals and teams to build environments of trust where the truth can be faced head on to drive transformative change.