I have advised businesses on strategy for over two decades. Across my career i’ve always been interested in uncovering deeper truths and effecting meaningful change.

I started my career with one of the big-four management consultancies working with multi-national clients on ‘change management’ projects. I quickly learned that top down change programmes don’t really work, because they treat businesses as predictable machines rather than the complex human ecosystems that they are.

Somewhat disillusioned I decided to affect change in the world in another way. I gained a masters degree in journalism and started making TV documentaries. There I learned the value of asking challenging questions alongside the power of good storytelling.

I returned to the consulting world to apply these new research and storytelling skills to large-scale insight and innovation projects, working for a range of clients including Estée Lauder, Unilever and PepsiCo. I took a particular interest in tackling big questions like; What’s the future of beauty? What is food culture? How can we avoid stereotypes in advertising?

At this point in my career I was leading large teams. I had to learn to trust and empower my teams more to become a better leader. I became fascinated in the complex inter dynamics of the workplace.

Since then I have made it my mission to help individuals and teams become more fulfilled and productive at work. I think the two things - purpose and productivity - go hand in hand. I have witnessed first hand the power of teams that truly trust each other.

I have trained as an accredited coach so that I can work with both individuals and teams to build environments of trust where the truth can be faced head on to drive transformative change.